From AI tools to AI systems

Most organisations are somewhere in the middle of AI transformation — past the experiments, not yet at the finish line. Teams are using AI tools, but the coordination cost hasn’t gone away. Decisions still get lost. Context still lives in the wrong place. Agents still can’t access what they need to act.

Join this session to learn what separates teams stuck in AI experimentation from those running AI as a system. James Freeman, Engineering Manager at Brainlabs, will walk us through how a 1,000-person media agency built their AI operating layer on Notion: Custom Agents that turn meeting decisions into outcomes, automation that scales across 300 client accounts, and the new developer tooling that’s changing what’s possible.